Sponsorship & Partnership Opportunities

Pathology News specializes in the delivery of focused content, including original articles, industry news, product listing, buyer’s guides and product reviews, to scientists and medical professionals in the pathology domain.

If your company is providing products or services involving digital pathology or tissue-based multiplexing, quantitative analysis or artificial intelligence, we can help you reach your target customers.

We offer à la carte and packaged sponsorship options to meet your requirements. Here are just a few of the ways we can help you reach your target customers:

  • News outlet for your press releases, other news, event announcements and career posts with front page exposure, as well as a searchable news archive.
  • Online product listings with reviews and testimonials in a filterable product database that allow buyers too make instant inquiries about your products and services.
  • List your company as a featured solution provider on the home page or within specific news or product categories
  • Generate new leads from your existing marketing collateral by hosting your content alongside product listings, including application notes, brochures, product videos and internal webinar recordings.
  • Bespoke marketing services, including feature articles, banner advertising, webinar events, and more. Please email us or use the form below to enquire about your specific needs.

In addition to sponsorships, we offer limited partnerships with other news outlets to expand the reach of your news, podcasts and webinar series.

Email us at sponsors@pathologynews.com or use the contact form below to enquire about all of our sponsorship and partnership opportunities.

Product listings and reviews are the keystone services offered by Pathology News. 

You may have had this experience from the vendor’s perspective.  You walk into a lab running a competitor scanner.  You wonder why the customer didn’t contact  your company before.  All to often, the answer is simple… they simply didn’t know that your product (or maybe even your company) existed.
Now imagine you are that customer looking to purchase your first digital pathology scanner.  It is a large capital equipment purchase and you need to make an informed buying decision. So, you spend countless hours searching Google, digging through hundreds of webpages, and writing or calling multiple companies. Despite hours of research, you worry that you are missing out on products that didn’t make it onto the first few pages of your Google search. It is a daunting task.
One of the most important aspects of the customer’s product research is to get advice and recommendations from other buyers.  Don’t underestimate the benefit of online reviews by confirmed customers in swaying a purchasing decision. Over 95% of customers read reviews before making a purchase* and 92% of B2B customers are more likely to purchase after reading a trusted review.**
Our goal at Pathology News is to simplify the product research process for the customer and to maximize visibility for vendors by putting all of the relevant product information and reviews into one searchable database. Win for the customer, win for the vendor.
*    Spiegel Research Center, Northwestern University, Evidence of the Power of Online Reviews to Shape Customer Behavior
* * G2 Crowd and Heinz Marketing, 2018 Benchmark Report, the Impact of Reviews on Buyers and Sellers.